Affiliate marketing is key to generating leads, increasing your conversion rates, and selling more of your products or services. When done right, you can easily reach your marketing and sales goals. However, if you don’t have the right strategy in place, you may incur losses and fail to see a return on investment.
That’s why we’ll cover effective ways to build a profitable affiliate marketing strategy and ensure results.
Create an attractive landing page
Design an attractive landing page to influence buying decisions and get visitors excited about your offers. Show them what they will benefit from giving out their email addresses.
Remember that prospects don’t want their inboxes flooded with irrelevant emails or content that isn’t helpful to them. That is why you have to convince them that your content is different, caters to their needs, and will help them reach their goals. Make them see they need to join your mailing list to achieve what they are aiming for, find answers to common problems, or access whatever information they are looking for.
Optimize your landing page to achieve that and get subscribers.
Use the following layout to write your landing page copy:
• Write a persuasive headline
• Identify and state a problem you want to solve
• Introduce a free solution and your newsletter
• State how often you will send emails
• List the benefits. State how users will benefit from joining your mailing list
• Add social proof. Such as client testimonials
• Add a clear call to action
• Add a P.S and repeat the main benefit
Your main goal is to arouse interest, show users how you will help them solve a specified problem, and get email sign-ups.
Create an email series
An email series makes it easy to share content regularly, send relevant content, keep your subscribers engaged, and nurture relationships. So, create an email series that will help you retain prospects and sell your products effectively.
You can write a series that contains 6 emails covering a specific niche topic. For example, start an online marketing series and use the following topics for your emails:
• How to create and launch a blog
• How to write viral blog posts
• How to increase your readership
• How to optimize your blog for SEO
• Tips to monetize your blog
• Top 10 tools every blogger should use
Promote one affiliate product per email series. Make sure the product you advertise is relevant to the emails you are sending. This makes it easy for your subscribers to trust your recommendation, click your link, and buy.
Create another series and promote a different product.
If you have similar products, you can rotate them in one series and advertise to potential customers. The most important thing to bear in mind is to only promote products that are relevant to your niche topic.
People rarely share their email addresses. They’ve either had a bad experience doing so or need a little push.
So, you have to convince them to sign up for your newsletter. One way to achieve this is to use incentives. It could be free access to a live event, a free eBook, free tools, a downloadable audio product, free software, or an eCourse.
Use free downloadable freebies or physical freebies like a hard copy of your book.
Only give away products that prospects are interested in. That is the only way to get their attention and build an effective list.
Identify your prospects’ needs and interests by asking your existing followers what they wish they had easy access to, using keyword research tools and searching for popular products on marketplaces. For example, Amazon and ClickBank.
Make sure you offer freebies that you create yourself to avoid copyright issues. If you don’t have the time to create the giveaway, you can outsource the work. Go to reputable freelancing sites like www.fiverr.com and www.guru.com to find freelancers.
Drive traffic to your site
One mistake that affiliate marketers make is sending traffic to the vendor’s page and failing to get traffic to their pages. This is one mistake you don’t want to make because at the end of the end you will be left with nothing save a few commissions from time to time.
What you want to do instead is get traffic to your website or blog and build your own list. It will help you get rewarded for the time and work you put in and ensure repeat sales. When you create and start selling your products, you will have qualified leads and easily get sales.
Drive traffic to your site by adding high-ranking keywords in your content, directing email subscribers to your blog posts, and writing articles relevant to your audience. You can then share those articles on social media and with your subscribers via email.
Write engaging articles and optimize for SEO to boost visibility.
The more people find your posts, the higher your chances of getting more traffic and increasing sales.
Take the outlined steps to build a profitable affiliate marketing strategy, grow your list, and increase your income.