Your number one goal as a business owner is to build brand awareness, increase content engagement, and boost revenue. You can achieve this by getting prospects to visit your website and interact with the rest of your marketing content. Such as on your social media pages.
Many marketers use paid advertising to increase web traffic and conversions. Quite frankly, most of the ads work. However, the problem with this is that it can be expensive. If you are running a tight budget, then running ads to get your audience’s attention might be a challenge.
That is where Medium comes in. The platform makes it easy for you to share your content, reach prospects, attract new customers, and sell more products or services. The best part is that it’s free. Anyone can join.
All you need to do is come up with an effective content strategy that will help you cater to your audience’s needs. The kind that captures attention, boosts engagement and gets your readers interested in doing business with you.
You can then advertise your website content or offers and get free traffic.
The most important thing is to adhere to the rules and follow the best marketing practices.
We will cover effective ways to get free traffic with Medium articles so you can boost your earnings.
1. Create engaging content
Your goal is to get people to visit your website through Medium. So, create engaging content and get readers to engage with it.
Post helpful, interesting, and relevant articles. Know your ideal customer and keep them in mind every time you write. Make sure your content is relevant to them.
Be unique. Get readers to prefer your content above the competition. Publish posts that include original research, helpful resources, statistics, and so on.
Write posts that encourage shares and attract comments and claps.
Make sure people read your content. Don’t just post your article, cross your fingers, and hope for the best. Your target audience has to read your content and take the next desired action. That brings us to our next point.
2. Write catchy headlines
Users judge your content based on the headlines. So, write catchy headlines that encourage clicks.
Some of the topic ideas to use:
• “Top 5 Secrets to do ABC”
• “8 Must-have Resources for [add group]”
• “How to achieve ABC without spending money”
Use the following content types to attract attention:
• How-to content
• Complete guides
• Tips and tricks
• Product guides
• Authority content
3. Submit to Medium Publications
Medium has many publications with thousands of followers. Submit to the publications and reach a bigger audience. If you write high-quality content, your submission will be accepted.
Read the guidelines to find out what’s required so you can increase your chances of getting accepted.
Search for the best publications on Medium or Google. Use ‘Top 10 Medium Publications [add current year]’
4. Build a mailing list
Writing content and posting consistently isn’t enough if you want to get sales. You have to connect with your audience and nurture relationships. Achieve this by building a mailing list.
Fortunately, Medium makes it easy for you to do this. It handles everything for you. All you need to do is write your article and publish it. When someone signs up to your list via the platform, your post gets sent to their inbox every time you publish it.
Convincing people to join your list can be difficult. That is why you have to use freebies to ensure they do. Make sure every post you write benefits the reader in some way. That’s the only way to keep them coming back to your publications.
Share free resources. Such as eBooks, planners, cheat sheets, PDFs, templates, and so on.
Note: You should add external links to your downloadable products. For example, if someone wants to download your free offer, redirect them to your website. They should provide their email address in exchange for the product. This helps you build your mailing list. In case users don’t sign up for your emails via Medium.
5. Engage with other writers
The only way to get more people to read your content is to engage with theirs. So, connect with fellow writers on the platform and show you are interested in their content.
Read, highlight, clap, and comment on their posts to get attention. This encourages them to do the same. It’s the most effective way to get more followers, increase your readership, and reach more people. Once you start advertising your paid products.
6. Promote your products
At the end of the day, you want to make money. All your efforts are centered on getting sales.
So, once you get a decent number of followers and get more people to read your posts, promote your website or paid products.
There are 2 ways to do this. You can promote the product within the article or write a post that focuses completely on advertising the product.
If you choose to promote the offer within an article, make sure it fits seamlessly with what you are writing about.
The most important thing is to ensure you promote relevant products that prospects want.
You can attract lots of traffic to your website or sales pages with Medium articles. All you need to do is follow the steps we’ve covered and start seeing results. Use ‘Medium Stats’ to track and monitor how effective your posts are. Click on your Medium profile picture then choose ‘Stats’ to get the information you need. You’ll get detailed stats on how each post is performing. For example, the number of views, reads, read ratio, and ‘fans.’