Etsy has over 90 million active buyers and is, therefore, one of the best platforms to sell your products. You can reach millions of people within a short space of time and make as much money as you want. However, the platform also has over 7 million active sellers which can make it hard for you to break through the market. Therefore, it’s important to come up with a strategy that will help you beat the competition and get consumers to choose your products.
Today we’ll cover 10 secrets to maximizing profits with Etsy so you can grow your business and reach your money goals.
1) PICK THE RIGHT STORE NAME
You only have a few seconds to make an impression and get customers to buy your product. Your store name can help you capture attention and stand out from the rest of the crowd. So, pick one that’s easy to pronounce, memorable, and attention-grabbing. The kind that makes it easy for prospects to choose your brand and turn into buying customers. Brainstorm the best names to go with and choose one that represents your business accurately. You can use your brand name if you already have one to make it easy for prospects to identify you and engage with the rest of your content. If you don’t have a company name yet, use a store name that makes it easy for customers to know the kind of products you sell. Etsy only allows you to use 20 characters for your store name. So, keep that in mind during your brainstorming sessions.
The most important thing is to speak to your target audience with your name alone and make it easy for them to remember your brand. Consider your product, target audience, and the emotions you want to convey. Make sure your name is easy to spell or pronounce and also searchable. The best thing about Etsy is that it allows you to change your name whenever you need to. If you notice the first name you choose doesn’t get you the results you want, you can change it later on.
2) OPTIMIZE YOUR PROFILE
Optimizing your Etsy shop profile is as important as choosing the right store name and selling your products. Your profile should represent your business brand and make it easy for customers to connect with your brand. Upload professional and high-quality photos and videos to boost engagement and get sales.
Optimize your “About” page and all sections of your site. Write persuasive copy and convince prospects to buy your products. Talk about the value of your offers, how customers will benefit, and highlight the unique features to show why they should choose you above the competition. When writing your “About” page, use a personal tone, write short paragraphs, and add links to your social media pages and blog posts if you have one. Add high-quality photos to grab attention and boost engagement. Use videos to make it easy for your audience to connect with your business and understand your offers.
3) USE HIGH-QUALITY IMAGES
One thing that makes it easy for customers to buy your product is your images. Prospects first look at your product photos before clicking them and buying. So, have professional and high-res photos in your store. Give prospects the confidence to buy your products. Upload clear photos and provide enough information to make it easy for buyers to understand your product. Add alt-text to every photo to improve your organic search rankings. Upload at least 5 images for every product and show different angles. This is a great way to capture attention, make it easy for customers to connect with your brand, and enhance sales.
You can capture high-quality photos with your smartphone or use stock images. If you choose stock photos, check if they are copyright-free. Make sure you have the right to use the images for commercial purposes. This helps you avoid misunderstandings and legal issues. Go to unsplash.com or freepik.com to search for the right product photos to use in your store.
If you get your product images right, you can easily attract attention and increase sales.
4) OPTIMIZE PRODUCT DESCRIPTIONS
Your product descriptions are key to increasing your conversion rates and growing your business. Optimize your product descriptions to connect with your customers, raise interest, and attract clicks. Use persuasive language to capture attention and attract sales. Describe the product, state who it’s for, list the key features, and mention the benefits that come with it. The goal is to write compelling descriptions, entice your audience, and get them to buy. You have to make it easy for them to understand your product, know how to use it, and see the value they get from buying. Include popular keywords for visibility and to increase your search rankings. Specify product dimensions, package size, shipping time, and unique materials used. Where applicable. The goal is to share in-depth information about your product, influence buying decisions, and make it easy for potential buyers to understand your offer.
5) USE THE RIGHT KEYWORDS
The best way to increase sales on Etsy is to use intent-based keywords that resonate with your target audience. You have to learn Etsy search engine optimization techniques to boost your rankings and enhance sales. It will make it easy for your products to remain visible on search results and ensure customers find you. Add relevant keywords to your titles and product descriptions. One of the best things about Etsy is that it’s highly SEO-oriented. Meaning people mostly search for products by keywords. So, if you master Etsy SEO techniques and strategies, you’ll reach a bigger audience, attract sales, increase your conversion rates, and maximize profits.
Learning Esty SEO helps you improve the visibility of your store within the platform’s search function and across all search engines. You can get your products in front of qualified leads and turn them into long-term customers. Some of the best ways to improve your Etsy SEO are to use the right keywords, use all 13 available tags in each listing, optimize your shop sections, update your listings often, and avoid using the same keywords on your listings. One mistake that sellers make is using the same keywords in multiple listings. It may seem like the best way to get your products seen by your customers but it isn’t. Etsy only shows your listings a few times per search. So, even if you use the same keywords in multiple listings, they won’t be shown in the user’s search results. Another reason you need to avoid using the same keywords on your listings is that you end up competing with yourself.
6) USE THE RIGHT CATEGORIES
The best way to reach the right buyers and increase profits is to use relevant categories on your listings. Categories make it easy for customers to find your products and ensure your offer gets in front of qualified leads. Identify your product’s category and subcategories. Make sure the category you choose matches your listing. This is the best way to get your listing to appear in searches and rank high on the SERPs. Identify the best category and attribute for your product to get more conversions.
Another method that will help you increase sales is getting backlinks. So, build relations with your target audience and get people to link back to your listings and store. Backlinks help you establish credibility, provide social proof, and ensure conversions. They make it easy for potential customers to engage in business with you and connect with your brand. To get more backlinks, stay active on social media and continuously interact with your audience. Add value to your audience’s lives and use freebies to strengthen relations. That way, your customers will easily connect with your brand and endorse you. You can ask buyers to link back to your site or work with influencers within your industry. Ask the influencers to recommend your products to their followers or mention you on their social media posts. It can be difficult to convince highly-influential people to work with you. However, it gives you the best exposure, helps you reach more people, and greatly improves sales.
7) BUILD A MAILING LIST
One of the best ways to convince potential customers to buy your product is to offer content that’s tailored to their needs. You need to show them you are interested in helping them mitigate certain challenges or reach specific goals. Share free content that appeals to them, helps them solve certain problems, or addresses particular pain points. Start a newsletter and share valuable content. Use your emails to connect with your audience, instill trust, and later on, promote your products. It’s easy to convince people to buy from you when they trust or value your opinion. Once you gain trust, get loyal readers, and attract more subscribers, advertise your products via email.
Email marketing is one of the most underrated ways to get conversions. However, it works. You can reach your audience, increase your conversion rates, and increase profits. If you do it right. The most important thing is to have an effective strategy and improve your campaigns. If you can get more social media followers, increase web traffic, and have more email sign-ups, you’ll get the highest ROI from your email marketing efforts. You can also use email marketing to advertise your new offers and tell your customers about product launches. Your email campaigns allow your audience to connect with your brand. They can also help improve your shop’s visibility and ensure sales.
8) IMPROVE YOUR PRICING STRATEGY
Your pricing strategy determines your success. If you set your prices too high or too low, you can lose potential customers. This is because most people make their buying decisions based on how the prices are set. Setting your prices too high can make it difficult for you to attract sales and ensure profits. Setting them too low can make prospects misjudge the quality of your product and assume they won’t get value. Develop a pricing strategy that allows you to appeal to different people and cater to various needs. Have different pricing options to attract different people and ensure sales. Use value-based pricing, psychological pricing, freemium pricing, premium pricing, cost plus pricing, penetration pricing, and promotional pricing. Consider the cost of materials used and labor when setting your prices to avoid losses. Research your competitors and know how they charge for the same products. Know the standard market price and decide how you want to set yourself apart. You can go with the same prices or set a higher price and offer extra benefits. Another option is to set a lower price or use discounts for a limited time only so that you don’t incur losses.
Use coupons to attract new buyers and retain repeat customers. Offer 10 % to 15 % coupons to avoid losses. You can also take it a step further and offer coupons to ask users to join your newsletter. For example, offer 10 % coupons to everyone who signs up for your newsletter. That is a great way to not only get subscribers but make money in the process. It’s a win-win situation because the user gets a discount as well. Distribute your coupon codes via email and social media. It helps you increase engagements, get more traffic to your store, and boost your online visibility.
Another effective way to sell more products is to offer free shipping. Countless sellers use this strategy to attract more sales and get more customers simply because it works. Buyers prefer products with free shipping. So, give them what they want but make sure it doesn’t eat into your profits. Identify products that qualify for free shipping and determine the maximum number of items that can be shipped to consumers for free. This helps you avoid losses and ensure you don’t lose money in the process.
9) OFFER MULTIPLE PAYMENT OPTIONS
Part of the reason buyers abandon their shopping carts is that there aren’t enough payment options. If you don’t have multiple payment options in your store, people are not going to buy. It will be impossible for them to do so no matter how much they want to purchase your product. That is how most sellers lose customers to the competition. So, add multiple payment methods to avoid that.
Etsy Payments allows you to offer different payment options to your buyers. You can easily accept payment by debit cards, credit cards, PayPal, Google Pay, Apple Pay, Etsy Coupon, Etsy Credit, Etsy Gift Card, and bank transfer services. Make sure you provide buyers with all those options and ensure sales. Remember that sometimes the main reason you may not be getting enough sales is that you don’t have multiple payment options. It’s hard for customers to purchase your product because you only have limited options. So, avoid that.
Another option is to go to the Shop Manager page on your Etsy account and receive in-person payments from your mobile device. Buyers want flexibility and different options when it comes to purchasing items online. Offer them what they want and make it easy for them to buy your product. It helps with your conversion rates and enables you to grow your customer base.
10) OPTIMIZE YOUR LOW-PERFORMING LISTINGS
Identify your low-performing listings and optimize them. Remember that you have to pay renewal fees for a listing that has expired. If your product listing expires before selling out, you have to renew it to continue selling it. That can lead to losses and make it difficult for you to get profits. Identify your low-performing listings with Etsy Shop Stats and improve them. Know the amount of traffic received for a particular listing in the last 30 days. Identify pages that have the least traffic and ones with more traffic. Find out what attracts people to your high-performing listings and use the same strategies to get traffic to your least-performing ones. For example, you may have to use different images, change categories, update your keywords, or rewrite product descriptions.
Another great way to increase profits is to advertise with Etsy. Use Etsy Advertising to reach customers directly and make sure your products get shown to more people. Choose the product listings you want to advertise and get them to appear on Etsy search results and other pages. Choose products that have reviews and at least five 5-star ratings to attract more sales and provide social proof.
Keep your listings and store profile up-to-date to capture attention and make it easy for prospects to do business with you. If you change your contact details, store policy, pricing, shipping time, or processing time, make sure you update your profile with the new information. It helps you build trust and establish strong customer relations.