One untapped method of creating an additional income stream is marketing and selling to local businesses.
What most people don’t understand is that countless businesses are looking for a way to have an online presence and generate leads. The main problem is that business owners don’t know where to start.
That’s where you come in.
Offer web design services, marketing services, and SEO services. You don’t even have to be an expert at any of these. If you have a little knowledge about setting up a functional website, optimizing it for SEO, and generating web traffic, you’re good to go.
Note that you can also outsource some of these services.
This guide will help you approach local businesses, convince them to hire you and make money in the process.
Find Local Businesses to Work with
The first thing you need to do is search for local companies that need your services. So, look in newspapers, drive around town, and check business listings in your Yellow pages. Once you get a list of potential companies, go online and find out if they have a website. Simply search for their company name on Google and get the information you need.
If the company doesn’t have a website, has a poorly designed site, or only has social media pages, chances are, they need a web developer.
So, get their contact details and approach them.
Contact Prospects and Get a Meeting
The first thing you need to do is contact potential customers, raise interest, and get a meeting.
You can contact local businesses by cold calling them, sending an email, sending a direct mail letter, or face to face.
The most important thing is to make sure you get a meeting.
Here’s how you should write your email if you choose to contact companies via mail:
Dear Mr./Ms. [add your last name],
My name is [add full name]. I specialize in helping businesses raise brand awareness, generate qualified leads, and increase profits.
Do you know that countless people in [add name of city] are constantly searching for your type of business online? Make sure they are directed to your company the next time they search.
I can help you do just that.
I will also increase your sales by 30% and save you money on advertising. Would you be interested?
If yes, allow me to give you a free marketing consultation showing you how to build an online presence, reach more customers, and get more sales.
You can find out more about me here [add a link to your website] or contact me at [add phone number] for a free 30-minute consultation.
I look forward to hearing from you.
(Add Your Name)
This should get your prospect’s attention.
Close the deal
The next thing to do is close the deal. You achieve this in 3 ways:
- State how the business owner benefits
The first question business owners need you to answer is “What’s in it for me?” So, state how they are going to benefit from working with you. List at least 5 things they’ll get from hiring you.
State how all your services are going to benefit the business. For example, using social media marketing to generate leads and using email autoresponders to build customer relations.
You can also search for the business owner’s competitors and say you will help his company appear on top of search engine results pages.
- Show how you’ll help the company save money
One thing every business owner needs is to spend less money and make more money. So, show prospects how you’ll help them spend less while increasing profits.
- Understand the company you are approaching
Research the company before you try to close a deal. Identify the businesses’ weaknesses and strengths. Make sure you know the company’s goals and challenges as well so you can convince them to work with you.
Top 10 Services You Can Offer Your Clients
Understand that you are not limited when it comes to the type of services you offer to your customers. You can help them achieve specific goals or offer complete marketing solutions. It all depends on what you can do and what the client wants.
Some of the services you can offer are:
- Web design
- Setting up and managing a blog
- SEO services
- Setting up an email responder
- Building a mailing list
- Managing ad campaigns
- Marketing consultation
- Adding the company to business listing sites
- Managing an existing newsletter
- Social media marketing
You can make money selling online marketing services to local businesses. You don’t have to try too hard to search for clients because countless people need your services locally. All you need to do is use this guide to identify them, approach them, convince them to work with you, and start earning.