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An effective marketing strategy should top your priorities list as a business owner. This is because the only way for any business to thrive is to know how to get people excited about your brand.

You have to keep your potential customers talking about your products or services. That is the only way to get conversions and attract sales.

The marketing process can be challenging and demanding if you don’t plan right. From managing your social media accounts to constantly curating high-quality content.

Fortunately, some tools can take the load off your shoulders and help you and your team work more effectively.

Here are the top 8 tools every online marketer should use:


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1) A CMS

You need a powerful and secure platform to build your site on and share your content with your audience.

So, choose a Content Marketing System that offers all the features you need and gives you the flexibility you want.

WordPress is the best CMS creators, marketers, and business owners rely on. So, create your website or blog at www.wordpress.com

The platform has a user-friendly interface, is secure, and comes with lots of free templates and plugins you can use on your site.

2) Social Media Management tools

As mentioned earlier, managing your social media pages and content can be difficult.

That is why you need to identify and use social media management tools. They help you schedule posts, boost social engagement, improve customer relationships, monitor keywords, increase brand visibility, track your campaigns, analyze your results, and do so much more.

You can use an all-in-one tool such as www.hootsuite.com or other reliable social media management tools like www.sproutsocial.com and www.buffer.com

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3) A Landing page builder

Your landing page can greatly increase your conversion rates and boost sales.

Use landing page creators to build professional lead-generation pages and ensure success with your campaigns.

Some of the best builders to use are HubSpot Marketing Hub, www.clickfunnels.com, and www.leadpages.com

4) An autoresponder

Building a mailing list is a must for every online marketer.

It’s the best way to reach your target audience, identify their needs, nurture relationships, send relevant content, promote the right offers, and succeed.

Use a good autoresponder service provider like Aweber, ConvertKit, GetResponse, and MailChimp.

A few things to look for when picking your service provider are automation, ease of use, the ability to track your campaigns, and the ability to segment your list.

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5) An eCommerce platform

If you are selling physical goods or planning to do so, you need a secure and reliable eCommerce platform. Such as Shopify, Squarespace, and BigCommerce.

6) Payment processor

Think about how you will receive money from your customers and set up a payment system.

One of the main reasons people exit websites without buying is that they don’t get the flexibility needed. For example, you may not have enough payment methods for your customers to use.

So, set up different payment methods and give clients different options.

Make sure you accept visas and debit cards. Add common online payment methods. For example, Stripe, PayPal, Amazon Pay, Apple Pay, Google Pay, and Square.

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7) SEO tools

Search engine optimization is important when it comes to online marketing. It is the most effective way to get your content and offers in front of the right audience.

So, use SEO tools to boost visibility and make sure you rank for certain keywords within your niche. It allows you to increase traffic to your site, boost content engagement, and get sales.

The best SEO tools to work with are Ahrefs, SEMrush, and Google Search Console.

8) A/B testing tools

You need to constantly monitor your opt-in pages, ad campaigns, landing pages, and sales pages. That way, you can identify what works and what doesn’t.

So, use A/B testing tools like HubSpot’s A/B Testing Kit, VWO, Optimizely, Crazy Egg, and Google Optimize.

At this point, it’s important to mention conversion optimization tools like Unbounce and HotJar.

They can help you reduce your bounce rate and increase revenue.

All these tools allow you to monitor your pages and ensure a return on investment. They provide data analytics on how your website, ad campaigns, and other marketing pages are performing. Which allows you to identify what works and make the necessary adjustments where needed.

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The best tools can help you market your business effectively and ensure smooth operations. So, use the mentioned online marketing tools to start seeing the desired results.

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