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A business model helps with cash generation and the expansion of your organization. That is why every company needs one.

It allows you to create a profitable company that attracts investors and makes it easy for employees to understand where you are going as an organization.

If you are starting any business, the first thing you need to do is select your business model.

You have to know what you are going to sell, identify your ideal customer, and state how you are going to sell your products or services.


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Determine what sort of business model you are going to use to ensure success

You can sell services, sell products, sell advertising, or sell affiliate offers. Depending on what you want to achieve.

If you choose to sell services, build your business model around being a freelancer. Where you will be selling services like web development, graphic designing, writing, and so on.

If you want to sell products you can focus on digital products like membership sites, courses, or eBooks.

We’ll focus on selling your own products because it’s the most profitable business model.

Determine what you are going to sell and who you are going to sell it to.

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Pick a profitable niche to ensure sales

You can either pick a proven market or an unexploited one. Identify markets that are already profitable and select a niche to focus on within that market. For example, software development is an evergreen market to tap into. You can go into the market and focus on the smaller niche. Such as offering web development services to start-ups.

Unexploited markets are profitable but they require lots of experience and research if you are to venture into them and succeed.

It’s advisable to select a profitable market that’s full of prospects and avoid business failure.

Once you identify your market, find the types of products that attract sales and offer them to potential customers.

You will make profits and sales because prospects are already buying what you are selling. All you have to do is promote your offers effectively and get customers to buy.

To find a healthy or profitable market, run a quick search on Google, Amazon, ClickBank, and other profitable marketplaces or search engines.

You can identify the best products by looking for bestsellers and their competing products on Amazon and ClickBank, for example.

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Pay attention to sites that appear as sponsored ads on Google and banner ads across different websites. That’s a sign of a profitable niche.

Another effective way to pick a profitable niche is to focus on your interests, friends’ problems or common challenges people have, and use keyword research tools like SEMrush or SpyFu.

By now you should have identified a profitable market, selected your niche and found the products to sell.

The next step is to focus on funding your business because it’s as important as identifying your niche.

In short, your business model is effective only when you have a way to fund the business. That’s the only way to apply what you have on paper and run your start-up.

You can use any of the following methods to get funding and start building and growing your company.

Tips to Fund Your Business

• Stick with your day job

Notice I started with this point because it’s extremely important. Most people get overly excited about becoming their own boss and quit their 9 to 5 grind. This is one mistake you don’t want to make.

Stick to your day job and use a certain percentage of your salary to build your business. It will be worth it in the end.

• Apply for a loan

Get a bank loan or ask friends and family for small loans.

• Use crowdfunding

Raise money through crowdfunding. Use reputable sites like Indiegogo, GoFundMe, Kickstarter, and Fundable.

Write a good business plan, use interesting rewards, and record a captivating video explaining why people should fund you.

Crowdfunding is one of the best ways to raise money for your business. All you need to do is convince people to invest in your business.

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• Sell something

You can either sell services or items you no longer need.

If you are a writer, for example, sell your services and use the money you get to fund your business.

Have a yard sale and sell products you no longer use. Such as electricals, clothes, furniture, or recreational vehicles. You can also sell on eBay, Etsy, Amazon, or any other reputable online marketplace.

• Spend less

Every business needs cash. Use the methods we’ve covered to get the money you need.

Bear in mind that just because you have the money to start your business doesn’t mean you have to become a spendthrift.

Spend less and take advantage of promos when buying products or services you need to run your business.

For example, use free trials, choose the lite version of the product or service you need, and ask about discounts or coupons. It’s the best way to save and ensure you have a positive cash flow.


Use what you’ve learned today to create your business model and fund your start-up. Pick any of the funding methods mentioned or go with all of them to raise the money you need and ensure success.

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