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Facebook has over 1 billion active monthly users. Making it the best platform to market your brand on and generate leads.

All you need to do is come up with an effective strategy that will help you reach your audience, boost content engagement, increase traffic to your site, and get sales.

You can advertise your business on your personal account, Facebook groups, or Facebook Fan Pages. However, we will focus on building a mailing list by creating and optimizing a Facebook Fan Page so you can maximize profits. This is because your personal account and Facebook Groups are limited when it comes to marketing your brand. You can’t reach your target audience effectively.

It’s easier and more effective to promote your brand and products on Facebook Fan Pages because they are not limited.

Take the following steps to create your Fan Page, build your mailing list, market your page, get more conversions, and enhance sales.


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1. Create your Fan Page

Create a personal Facebook account if you don’t have one and then set up your Fan Page. During set up, state whether your page is for an organization, a local business, or a public figure.

Specify the type of your business, add the page name, and provide all the required information following the prompts. Read Facebook’s Terms of Service and understand all the policies.

2. Design your page

The only way to get followers and boost engagement is to create an attractive page that encourages clicks. So, design your page. Upload your profile picture. Choose a high-res photo that represents your business right because it’s the first thing people see when they visit your page. They will also judge your content and brand based on your profile picture. So, make the most of it.

Edit your page and add all the important information. Such as your contact details, business address, social media links, and cover photo. Make sure visitors see your email subscription page first when they visit your page. This is because your main goal is to build a mailing list.

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3. Collect emails

The next step is to set up a system that allows you to collect emails and start getting subscribers. Collect emails by adding a subscription form on your page and giving visitors a reason to join your mailing list.

You can also direct them to your lead page and collect emails.

Convince prospects to join your mailing list by stating what they’ll benefit from it, offering freebies, adding social proof (such as client testimonials), and adding a strong call to action.

4. Turn visitors into subscribers

Having an appealing page isn’t enough. The only way to build your mailing list is to turn visitors into email subscribers so they can convert into customers.

The best way to achieve that is to share engaging content, allow fans to comment or post on your wall, and ask visitors to join your mailing list. Send reminders and create posts that specifically ask users to subscribe. However, don’t overdo it.

Post engaging content that appeals to your visitors to keep them coming back to your page.

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5. Publish your page

Go through your page and check if everything is as it should be. Make sure your profile photo, cover photo, and thumbnail photo look right. Check your links, test your subscription process, and go through your first posts. Make sure everything works and then publish your Fan Page.

If everything is in place, click ‘Publish page.’ If not, choose ‘Edit page’ and make the necessary changes.

The only way to keep users coming back to your page is to post content regularly and join discussions. Give them a reason to return to your page and engage with your content.

Post relevant and interesting content that appeals to them.

You can post the latest industry news, run contests, upload videos, announce upcoming events like product launches or webinars, and tips or hacks relevant to your niche.

You can also ask controversial questions to attract attention and boost engagement. Ask followers to share your content and products with their fans as well.

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6. Market your page

Now that you’ve set up your Fan Page and customized it, promote it. Make sure more people know about it so you can get more subscriptions.

Use the following methods to market your page:

• Social media marketing
• Blogging
• Content marketing
• SEO marketing
• Set up a JV Partnership
• Advertise to your existing customers, subscribers, and followers


Your Facebook Fan Page can help you build your mailing list, attract qualified leads, and increase your conversion rates. The best part is that it only takes a couple of minutes to set up. After that, you have to keep your visitors engaged and convince them to sign up for your emails. If you practice what we covered you will achieve precisely that.

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